Kelco Ultra Red shampoo 50:1 11.7 oz.

Highly Concentrated, Professional Use Only. Mix 50 parts warm water to 1 part shampoo (1/3 cup or 3 oz. shampoo to 1 gallon of water) Apply to wet coat. Work to lather. Allow to set 5 min. Rinse. TO WHITEN: Add pure, undiluted shampoo into lather and work into the coat. Allow to set for 5 minutes. Rinse and repeat. TO COLOR ENHANCE: Apply undiluted shampoo directly to dry coat and work into hair. You may choose to add a little conditioner to the areas that you want to enhance prior to adding the undiluted shampoo to the coat. Allow to sit for five minutes. Then add water and work up a lather and rinse. Store undiluted mixture in a cool dry place.

Avocado oil, Aloe Vera, Dl Panthenol, Wheat protein, Bixa Orellana extract, Vitamin A, Vitamin E, Nettle extract, Chamomile extract, Comfrey extract, Henna extract, and Strawberry Extract.

Avoid contact with eyes. Shake well. Do not Freeze. Keep out of reach of children. Wear protective gloves and eye wear. Do not apply to a child’s hands. Children must have adult supervision. This product is made with natural ingredients. The finished product can vary in color and texture. This is normal. All of our products are 100% tested for quality assurance. This product concentration and performance are guaranteed.